Fundraising copywriter based in Sydney
I’m a copywriter and strategist for charities.
My job is to inspire your donors to take action.
We do this by triggering a sequence of emotions based on data insights and best-practice fundraising principles.
I want them to feel the horror of the problem you are solving. I want them outraged and despairing. Then, as the story unfolds, I want them to feel hopeful, inspired and excited about the difference they can make.
Finally, I want them so fired up that they simply cannot go on with their ordinary lives until they Give. Right. Now.
Fundraising Copywriting Services
Copywriting
Expert copy for print and digital fundraising. I do all the acronyms: OEs, JBs, LH, RM, Lifts, EDMs, FB, IG and more.
Concept development
Creative concepts for your next appeal or your new service in partnership with a designer.
Propositions and positioning
Consulting to help you nail your donor propositions and brand positioning. Inhouse or online.
Clients
About me
My name’s Kylie Singh. I’m a freelance copywriter living in Sydney and working for charities all over Australia.
My approach is a little different compared to other copywriters.
I worked as a senior manager in Marketing and Communications for many years, with national and international organisations.
I understand the strategic imperatives behind your marketing and fundraising.
I understand the dance between your brand positioning, your donor journey and – always – your overriding need for strong response rates and net income growth both now and into the future.
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